CV

Skills
Experience
Portfolio
Education
Contacts

Halyna Kosenkova

Looking for a Analyst / Marketing Manager job

Experienced Analyst & Marketing Manager with a demonstrated history of working in IT (both product and outsourcing companies).
Skilled in Market and Research Analytics, Managing Advertising Campaigns, Public Speaking, English, Teamwork and Team Management, Networking and Content Management.

My expertize would be useful for companies that:

- need to conduct competitors and market research;
- build products from scratch;
- want to expand their products on new markets.

See my CV

My Skills

Conduct Unit-Analysis and Calculate Metrics

or analyze the existing calculations and understand how to improve performance.

Find Market Size

and make an analysis of the market and competitors.

Conduct Competitors Analysis

and highlight the current key players on the market.

Optimize Advertising Campaings

to reach target customers (push and natice traffic).

Professional Experience

Marketing Operations Manager at Filancy Marketing Ltd

- Created and launched 100+ advertising campaigns;
- Monitor and analyze statistics on the daily basis;
- Work with developers and designers on creating promo projects for advertising campaigns;

Analyst at Marine Design Engineering Mykolaiv

- Performed researches on competitors & products analysis, etc;
- Created a User Profile for fishing vessels website;
- Created mock-ups for designers (based on User Profile and Customer Jorney Map).

Templates Manager at MotoCMS

- Created and tested 200+ website templates;
- Managed group of remote website's developers;
- Provided website's design customization to the clients;
- Tested MotoCMS platform

Portfolio

Case that were solved at Product University

Case 1: MasterClass.com

Task: to copy MasterClass with necessary customization to a local market (Ukraine)

Key Accomplishments:

- added new unit that increased margin to 18%
- found cheap but effective traffic sources for attracting clients
- suggested that combination of 2 main units helps to reach good retention for educational platform (5%)
- achieved LTV that is 10 times bigger than CAC

View Case Results

Case 2: Ivi.ru

Task: to create a content product that will help to increase the number of paid subscriptions.

Result: Proposal of Telegram channel ProjectX that is mainly focused on:

movie/shows lists;
movie news;
trailers;
interactive content (quizzes, games, etc).

Why?

ivi.ru has a 50 million views monthly, thus, its channel will be trustworthy to the audience;
this stream service has already users' list that can be invited to this channel (it is cheap and effective method to engage more subscribers at the beginning);
users will make a habit to use our Telegram channel because of quality content that will be posted systematically.

You can find the full case presentation by the link below:

View Case Results

Case 3: HR Monitor (Humanteq)

Task: because product has not came to market yet, the main goal was to conduct a deep analysis in order to:

calculate market size;
select target audience;
propose unit-analysis;
propose additional ways of monetization.

View Case Results

Education

Product Management Acceleration Program

Product University
March 2019 cohort

Master's Degree in System Analysis

Petro Mohyla Black Sea National University
GPA: 4.0/4.0

Bachelor's Degree in Applied Mathematics

Vasyl Sukhomlinskii National University of Mykolaiv
first class honors
GPA: 4.0/4.0

Publications

Instagram: How a Simple Love to Whiskey Helped to Build a Billion Dollar Company

Contact Me

galinakosenkova@gmail.com