Halyna Kosenkova
Looking for a Product Manager Job
Experienced Analyst & Marketing Manager with a demonstrated history of working in IT (both product and outsourcing companies).
Skilled in Team Management, Teamwork, Research Analytics, Applied Math, Networking and Content Management.

My expertize would be useful for companies that:

- build AI, Digital Media, EdTech, or HRTech product;
- build products from scratch;
- want to expand their products on new markets.

My Skills
Conduct Unit-Analysis and Calculate Metrics
or analyze the existing calculations and understand how to improve performance.
Find Market Size
and make an analysis of the market and competitors.
Conduct CustDev
and highlight the customer journey map & user story.
Prioritize Features
to achieve Product Market Fit.
Professional Experience
Marketing Operations Manager at Filancy Marketing Ltd
- Created and launched 100+ advertising campaigns;
- Monitor and analyze statistics on the daily basis;
- Work with developers and designers on creating promo projects for advertising campaigns;
Analyst at Marine Design Engineering Mykolaiv
- Performed researches on competitors & products analysis, etc;
- Created a User Profile for fishing vessels website;
- Created mock-ups for designers (based on User Profile and Customer Jorney Map);
- Analyzed different data by using fuzzy logic
Templates Manager at MotoCMS
- Created and tested 200+ website templates;
- Managed group of remote website's developers;
- Provided website's design customization to the clients;
- Tested MotoCMS platform
Portfolio
Case that were solved at Product University
Case 1: MasterClass.com
Task: to copy MasterClass with necessary customization to a local market (Ukraine)

Key Accomplishments:

- added new unit that increased margin to 18%
- found cheap but effective traffic sources for attracting clients
- suggested that combination of 2 main units helps to reach good retention for educational platform (5%)
- achieved LTV that is 10 times bigger than CAC
View Case Results
Case 2: Ivi.ru
Task: to create a content product that will help to increase the number of paid subscriptions.

Result: Proposal of Telegram channel ProjectX that is mainly focused on:
  • movie/shows lists;
  • movie news;
  • trailers;
  • interactive content (quizzes, games, etc).

Why?

  • ivi.ru has a 50 million views monthly, thus, its channel will be trustworthy to the audience;
  • this stream service has already users' list that can be invited to this channel (it is cheap and effective method to engage more subscribers at the beginning);
  • users will make a habit to use our Telegram channel because of quality content that will be posted systematically.
You can find the full case presentation by the link below:
View Case Results
Case 3: HR Monitor (Humanteq)
Task: because product has not came to market yet, the main goal was to conduct a deep analysis in order to:

  • calculate market size;
  • select target audience;
  • propose unit-analysis;
  • propose additional ways of monetization.
View Case Results
Education
Product Management Acceleration Program
Product University
March 2019 cohort
Master's Degree in System Analysis
Petro Mohyla Black Sea National University
GPA: 4.0/4.0
Bachelor's Degree in Applied Mathematics
Vasyl Sukhomlinskii National University of Mykolaiv
first class honors
GPA: 4.0/4.0



Contact Me
galinakosenkova@gmail.com
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